Thermal transfer is an indirect marking method, which means that it is not applied directly into the fabric but is transferred to clothing using a specialised carrier. This method gives the ability to reproduce even the most difficult graphics, including tonal transitions and small elements, even in hard-to-reach places.
Contrary to popular belief, thermal transfer prints are characterised by high durability and resistance to external factors. The key to keeping the print in its original form is following the rules for care, i.e. washing at 40°C and avoiding ironing directly on the print.
When marking softshell jackets, we use a special antimigration primer that prevents the jacket colour from being seen through the applied print.